ANOTHER SATISFIED CUSTOMER
This was the most successful UGC campaign we’ve ever seen in our careers, let alone on Better Call Saul!
We asked Better Call Saul fans to submit a testimonial of themselves “in character” as loyal clients of Saul Goodman, thanking him for his representation. It was a fun opportunity for fans to get involved and flex their acting skills, but we knew it might be a high barrier for entry for most.
150
PROJECTED SUBMISSIONS
860
ACTUAL SUBMISSIONS
Yes, you read that right. (And yes, we watched every single one of them!)
The end result was a hilarious Saul Goodman testimonial, featuring Bob Odenkirk and a handful of fans who are now officially in the canon of Better Call Saul.